When the Best Practice Isn’t the Best Practice

When the Best Practice Isn’t the Best Practice

The bottom line is that you can’t assume a best practice is the best practice until you test it. Take time to think about how you can test it well, setup some test, and adjust as necessary. Maybe you will confirm it and maybe you will find a new best practice.

Marketing Innovation in the Government

Marketing Innovation in the Government

It isn’t often that I can write about marketing innovation in government. After all, the bureaucracy tends to suffocate innovation. Plus, it can be hard to make things like soil conservation cool.

Content Marketing is like Effective Networking

Content Marketing is like Effective Networking

Content marketing is the online equivalent of effective professional networking. You are providing content, such as tooltips, white papers, how-to articles, studies, etc. to help people and demonstrate the value of your organization to them.

Should I Make an Infographic?

Should I Make an Infographic?

Infographics. They look cool and are trendy, but are they useful in communicating your point. Today, I will help you answer the question, Should I make an infographic? 

Why I Learned to Code

Why I Learned to Code

When I was in high school, I was a computer nerd. We didn't have enough money to buy our own computer at home, but friends of the family gave me computers to use - a TRS-80, then a Commodore 64, and, I hit the big time my senior year with a Commodore Amiga. At my high...

Best Planning Tool for Content Marketing

Best Planning Tool for Content Marketing

When you sit down to start planning your content marketing strategy, you set your goals, objectives, messaging, and measurements. You figure out content buckets, team members, schedules, etc. You quickly realize there are a lot of spinning plates, so you need a way to manage all of them. Where to start?

PowerPoint Must Die

PowerPoint Must Die

This isn’t about killing PowerPoint. True – PowerPoint has its limitations and annoyances, but what drives the mainstream hatred of PowerPoint isn’t the tool—it is how the tool is used.

Lessons from a Two-Year-Old: Ask Why

Lessons from a Two-Year-Old: Ask Why

As we get older, too often we ask how rather than why, but we shouldn’t. (This is where you should ask, “Why?”) Understanding why before how helps us understand the reasoning, setting up opportunities to learn and also reevaluate the status quo.

Lessons from a 2-Year-Old: Use Clear Words

Lessons from a 2-Year-Old: Use Clear Words

Our two-year-old started saying, “Huh?” if she doesn’t understand what you are saying.  It is a keen reminder that she doesn’t have the depth of vocabulary we do. We reshape what we say in a hope she will understand us the second, or third, time. As writers, we don’t...

Lessons from a Two-Year-Old: Tell Stories

Lessons from a Two-Year-Old: Tell Stories

Our two-year-old loves stories.  She loves it when we read her books, loves to “read” books to us, to herself, to her dolls, to her brother and sister, and, pretty much anyone who will listen. She isn’t unique.  Kids loves stories.  In fact, we all do. They...