When the Best Practice Isn’t the Best Practice

When the Best Practice Isn’t the Best Practice

Marketing always talks about best practices. Well, I guess most professions do. There are guides, courses, books, conference sessions, blog posts, and more that try and teach you the best practices for everything you do. When is the best time to send an email? How...
Marketing Innovation in the Government

Marketing Innovation in the Government

It isn’t often that I can write about marketing innovation in government. After all, the bureaucracy tends to suffocate innovation. Plus, it can be hard to make things like soil conservation cool (full disclosure – I once served as the chief of staff at...
Contenting Marketing Orange Chicken

Contenting Marketing Orange Chicken

My wife loves Panda Express and she loves their orange chicken. Conveniently, we have two Panda Express restaurants less than 10 minutes from our home. In case you aren’t familiar with their brand, they are a cafeteria-style Chinese restaurant that bills itself...
Content Marketing is like Effective Networking

Content Marketing is like Effective Networking

Why should an organization use content marketing techniques? Let’s step into the offline world for a minute and think about professional networking. Any decent advice, book, article, motivational seminar, sales training, etc. will tell you the best way to...
Should I Make an Infographic?

Should I Make an Infographic?

Infographics. They look cool and are trendy, but are they useful in communicating your point? Today, I will help you answer the question, Should I make an infographic? Yes, infographics are impressive looking and they can help you look trendy, designy (new word...