Marketing always talks about best practices. Well, I guess most professions do. There are guides, courses, books, conference sessions, blog posts, and more that try and teach you the best practices for everything you do. When is the best time to send an email? How...
It isn’t often that I can write about marketing innovation in government. After all, the bureaucracy tends to suffocate innovation. Plus, it can be hard to make things like soil conservation cool (full disclosure – I once served as the chief of staff at...
My wife loves Panda Express and she loves their orange chicken. Conveniently, we have two Panda Express restaurants less than 10 minutes from our home. In case you aren’t familiar with their brand, they are a cafeteria-style Chinese restaurant that bills itself...
Why should an organization use content marketing techniques? Let’s step into the offline world for a minute and think about professional networking. Any decent advice, book, article, motivational seminar, sales training, etc. will tell you the best way to...
Infographics. They look cool and are trendy, but are they useful in communicating your point? Today, I will help you answer the question, Should I make an infographic? Yes, infographics are impressive looking and they can help you look trendy, designy (new word...
