Rethinking Constituent Mail
This is a open letter to Congressional staff.
Staff spend an inordinate amount of time trying...
Musings on Marketing
and Open Source
Stoking Communities for Brands
In 2009, the Harvard Business Review published an article, Getting Brand Communities Right.Of...
What Nuclear Fission Taught Me About Target Audiences
A number of years ago, I toured a commercial nuclear power plant with some colleagues. We...
Content Marketing for Causes: The Benefits of Content Strategy
Have you considered using content marketing for your nonprofit cause? This is a great way to...
When the Best Practice Isn’t the Best Practice
Marketing always talks about best practices. Well, I guess most professions do. There are guides,...
Marketing Innovation in the Government
It isn’t often that I can write about marketing innovation in government. After all, the...
Contenting Marketing Orange Chicken
My wife loves Panda Express and she loves their orange chicken. Conveniently, we have two...
Content Marketing is like Effective Networking
Why should an organization use content marketing techniques?
Should I Make an Infographic?
Infographics. They look cool and are trendy, but are they useful in communicating your point?...
5 Tips for Building Bridges in Politics
In this season of political hyperbole – even more so than normal – I feel compelled to write...