by Dan Whiting | Apr 2, 2021 | Featured
Have you considered using content marketing for your nonprofit cause? This is a great way to connect with the people who care about your mission and want to help, and it is all the more important today. Why? Whether you are marketing ideas or products, the...
by Dan Whiting | Oct 22, 2020 | Featured
The gig is up – people on your Zoom call know that you aren’t on a tropical island. However, Zoom backgrounds are a missed opportunity to convey messaging for your brand or your cause. Or just to have a little fun – something we all need right now...
by Dan Whiting | Feb 8, 2020 | Featured
Marketing always talks about best practices. Well, I guess most professions do. There are guides, courses, books, conference sessions, blog posts, and more that try and teach you the best practices for everything you do. When is the best time to send an email? How...
by Dan Whiting | Oct 1, 2019 | Featured
It isn’t often that I can write about marketing innovation in government. After all, the bureaucracy tends to suffocate innovation. Plus, it can be hard to make things like soil conservation cool (full disclosure – I once served as the chief of staff at...
by Dan Whiting | Sep 19, 2019 | Featured
My wife loves Panda Express and she loves their orange chicken. Conveniently, we have two Panda Express restaurants less than 10 minutes from our home. In case you aren’t familiar with their brand, they are a cafeteria-style Chinese restaurant that bills itself...
by Dan Whiting | Sep 13, 2019 | Featured
Why should an organization use content marketing techniques? Let’s step into the offline world for a minute and think about professional networking. Any decent advice, book, article, motivational seminar, sales training, etc. will tell you the best way to...
