New Custom Zoom Video Background

New Custom Zoom Video Background

Have a little fun on your family Thanksgiving Zoom or a future business meeting (or both) with a Zoom virtual background that has a bug walk across the screen*. I am also offering a new service to help organizations, individuals, and businesses raise brand and cause...
5 Tips for Building Bridges in Politics

5 Tips for Building Bridges in Politics

In this season of political hyperbole – even more so than normal – I feel compelled to write an article on how to build bridges in the world of public policy. If you work in public policy, you are passionate about what you believe. You have spent a...
Listening on Social Media for Associations

Listening on Social Media for Associations

The best communicators listen more than they talk. The rule extends to social media, but, too often, organizations spend all of their time talking on social media. It is more a megaphone than headphones. However, you should treat it more like your phone’s headset –...
Why I Learned to Code

Why I Learned to Code

When I was in high school, I was a computer nerd. We didn’t have enough money to buy our own computer at home, but friends of the family gave me computers to use – a TRS-80, then a Commodore 64, and, I hit the big time my senior year with a Commodore...
Best Planning Tool for Content Marketing

Best Planning Tool for Content Marketing

When you sit down to start planning your content marketing strategy, you set your goals, objectives, messaging, and measurements. You figure out content buckets, team members, schedules, etc. You quickly realize there are a lot of spinning plates, so you need a way to...
PowerPoint Must Die

PowerPoint Must Die

I remember how enthralled we all were when PowerPoint first emerged from the labs in Redmond. Look—a spinning icon; star wipe transitions between slides; and sound effects reminiscent of the 1950s Batman TV show. All accessible to the novice. No audience will ever be...